YouTube rolled out a new “website visits” goal in YouTube Studio’s promotions feature. This goal allows creators to drive traffic directly to their websites while growing their channel’s audience and video views.
Why we care. This update makes it easier for you to turn video views into website visits, helping to promote products or services directly from your channel. By targeting specific countries and languages, you can streamline ads for optimal results.
The details:
- Creators can set up video promotions within YouTube Studio by choosing from three goals: audience growth, video views or website visits.
- Ads appear in formats like Shorts, in-feed, and skippable in-stream, labeled as “Sponsored.”
- It’s important to note that any engagement from these ads doesn’t contribute to YouTube Partner Program eligibility.
Bottom line: The new website visits goal gives creators an easy-to-use tool for expanding business footprint beyond YouTube.
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About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.
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