When Yas Waterworld approached us, they needed help boosting their organic visibility and increasing conversions from search traffic. They were also concerned about retaining rankings after rebranding their popular Ladies’ Day to the all-day Yas Ladies’ Event. On top of this, their website needed usability improvements to enhance customer experience and maximize ticket purchases.
We stepped in with a clear plan: enhance site crawlability, optimize key content pages, and develop a targeted link-building campaign. Our strategy helped the Ladies’ Event page alone achieve a 108.33% increase in clicks, contributing significantly to the park’s organic revenue growth. In just six months, we increased organic sessions by 52%, achieved a 91% uplift in conversions, and delivered a remarkable 92% boost in revenue.
HOW WE DID IT
- Optimized and expanded content for the Yas Ladies’ Event to maintain search visibility.
- Refined the UX on the Tickets page to ensure smooth customer journeys.
- Improved crawlability by fixing 404 errors and enhancing internal linking.
- Ran link-building campaigns through digital PR and outreach to increase authority.
- Launched multi-park ticket promotions, driving cross-sales with other Yas Island attractions.
We knew that achieving Yas Waterworld’s ambitious goals would require a comprehensive approach. Our first task was to ensure the Ladies’ Event rebrand maintained its SEO momentum. We optimized the event page content in both English and Arabic, naturally incorporating keywords like “Ladies’ Day” and “Ladies’ *****” to maintain relevance and boost rankings.
Our focus on improving the user experience extended to the Tickets page, where we ensured that visitors could find and purchase tickets with minimal friction. We also improved the site’s crawlability by enhancing internal links and resolving indexing issues, which ensured search engines could efficiently navigate the site.
Our outreach and digital PR efforts earned Yas Waterworld valuable backlinks, boosting their search authority. We also launched multi-park ticket promotions that attracted higher-value customers. Thanks to these strategies, organic sessions increased by 52%, and conversions rose by 91%, helping us deliver a 10,874% ROI in just six months.
“We knew that we were asking a lot out of SEO Sherpa with strong goals for traffic, engagement and conversions. It wasn’t an easy task but they delivered on every count and helped us to successfully relaunch our Ladies Day campaign with great success. Their support helped us to achieve our revenue goals for the first half of 2023 and we are in a good position for the second half of the year.”
Khaled Atallah
Marketing Director
Yas Waterworld
