No person can be considered the “king of SEO” as it is an ever-evolving field with many experts and thought leaders. SEO combines technical knowledge, creativity, and strategic thinking, and many people have significantly contributed to the field.
Some notable figures in the SEO industry include Rand Fishkin, the co-founder of Moz; Danny Sullivan, a founding editor of Search Engine Land; and Barry Schwartz, the news editor of Search Engine Land. Additionally, many SEO experts, consultants, and agencies have established themselves as reputable and knowledgeable.