What’s the best CMS for SEO?
We analyzed 10,000 unique keywords to find out.
Here’s what we discovered.
The Best CMS for SEO in 2023
According to our research, the best CMS for SEO is WordPress. And a whopping 45% of the top 10 results in Google are using WordPress.
Anti-climatic, right?
Here’s a list of the top 21 CMSs that are dominating Google’s SERPs:
- WordPress (45%)
- MediaWiki (9%)
- Drupal (8%)
- Adobe Experience Manager (4%)
- Ruby on Rails (4%)
- ATG Web Commerce (1%)
- SiteCore (< 1%)
- HubSpot (< 1%)
- Magento (< 1%)
- Squarespace (< 1%)
- Shopify (< 1%)
- Liferay (< 1%)
- Django Framework (< 1%)
- Joomla (< 1%)
- Laravel (< 1%)
- Brightspot (< 1%)
- Adobe Dreamweaver (< 1%)
- Salesforce Commerce Cloud (< 1%)
- Wix (< 1%)
- IBM Websphere Commerce (< 1%)
- Medium (< 1%)
How We Conducted the Study
Let me start by saying that this is by no means a comprehensive study, but there’s a big reason why we shut it down at 10,000 keywords.
Why did we only analyze 10,000 keywords?
We felt that anything more than 10,000 would be a waste of time because it wouldn’t dramatically change the results. We assumed WordPress would be the best for SEO because it’s the most widely used.
As we added more and more URLs, the results weren’t changing that much.
It’s possible that a more extensive dataset may alter these results. It’s just unlikely.
Where did you get the data from?
We create a list of seed keywords like “car,” “books,” and “travel.” Then we ran those keywords through Ahrefs’ Keyword Explorer tool and focused on the “Phrase Match” option (Ahrefs review).
From there, we exported 50 keywords and the top 10 results for each.
We repeated this process page by page. After we gathered 100,000 URLs from 10,000 keywords, we tested the URLs using What CMS’s API.
Unfortunately, we could only copy and paste 1,000 URLs at a time, so it was quite time-consuming.
Was there probably an easier or better way to gather this data?
Definitely, but we’re just happy we got it done.
Your Turn
Do you agree, or are you surprised by this data?
Also, if this is valuable, please share it with a friend or colleague.
Thanks for reading!
