What’s new in 2023

Anicca Podcast

We are excited to announce the launch of our new podcast, Ask Anicca Digital. Hosted by our founder and CEO, Ann Stanley, this podcast will cover a wide range of topics in digital marketing to help businesses and individuals stay up-to-**** with the latest trends and strategies. From search engine optimisation and social media marketing to email campaigns and analytics, this podcast will provide valuable insights and actionable tips to help you grow your online presence.    

In each episode, Ann will be joined by special guests, who are experts in their respective fields. These guests will share their knowledge and experience on various digital marketing topics, and provide valuable insights that you can apply to your own business or personal brand. Tune in every week to Ask Anicca Digital and take your digital marketing game to the next level. 

Training and Recruitment Services 

We are launching a brand new service, a free recruitment service for digital marketing roles, a part of a wider scheme to help close the digital skills gap by training individuals who want to break into the industry, switch careers, or develop their current workplace. Anicca Academy offers a free placement service for graduates of our professional digital marketing qualifications. The projects are funded by Government grants aimed at plugging the national digital skills gap, so learners fall into two categories:  

• Unemployed and looking to learn a new skill  

• Looking for a career change in marketing  

With over 15 years of experience as a digital agency, Anicca Digital has delivered award-winning training and DMI courses for leading brands across the UK, now looking to help new talent enter the digital marketing industry. 

For Employers  

Anicca Academy is looking to partner with businesses that are looking to recruit trainees, interns, or other entry-level roles in marketing in the next 6 months. The candidates looking for employment opportunities are graduates of the Level 5 Qualification in Digital Marketing, taught by Anicca Academy.  As this project is funded through Government grants, some of the learners are entitled to the training for free. As a part of the project, Anicca Academy recruits unemployed learners who complete the course and interview for a role in marketing. Therefore, we can offer several candidates for any marketing position you may want to advertise.  

Once you have signed up for the service, Anicca will begin sending the details of the current learners; a mixture of trainees, university graduates and people looking for a career switch, often with invaluable transferable skills and experience in other fields. 

This candidate recruitment service is completely free, with no fixed-term obligation. 

 Please contact Employment Liaison and Outreach Officer, Salema Khatun to find out more information.  

For Jobseekers on the course 

This recruitment service is a great way to promote yourself to potential employers.  Anicca will send your CV and other information to employers, from here the employers will see if you are a good fit for the role, and you might be invited to an interview!  If you are a current learner or graduate from our Level 5 course and would like to be included in this candidate recruitment service, please contact our Employment Liaison and Outreach Officer, Salema Khatun.  

Anicca Digital Launching Creative Services 

At Anicca Digital, we are proud to announce the launch of our new creative services. High-quality, engaging creative is an essential part of any digital marketing campaign. From overall branding for your organisation (the look and feel of your visual identity) to producing engaging content such as imagery and video, it is often the graphical elements of a campaign that customers engage with first. 

Talk to Anicca, as a leading digital agency we have over 15 years of experience working with everyone from local SMEs to global brands on their creative and branding.

Whether you are looking for ongoing help or a one-off project such as video production, we can help with sourcing suppliers, venues, and talent. All our work is completely bespoke, designed to fit your brief and your budget.

The service covers: 

• UX and UX Audits 
• Site Mapping
• Wireframing
• Creative content 
• Branding & Logo Design
• Rebranding
• Brand Guidelines 
• Brainstorming and Ideation 
• Content Pillars
• Landing Page Design
• Website Design
• A/B testing
• Social Media Content

Our team will help you create content that will help you stand out and build a loyal following. With our creative services, you can trust us to help you elevate your brand and take your online presence to the next level. 

Data integration solutions from Digital Science

Digital Science offers several solutions to help clients integrate their data across different platforms. This is shown in the diagram below, where the white arrows are the movement of data between platforms owned by the client, as well as third-party tools for tracking and ad platforms.

Integrating data across multiple platforms to automate or optimise digital channels

There are several ways you can use data from your website, CRM (customer relationship management)or retail systems to import or consolidate with Analytics and the ad platforms to automate and optimise your ad campaigns:

Customer data integrations (importing and consolidation between software/systems):

By using various methods to identify individual users at the point of creating a lead and linking this data with analytics or advertising platforms, as well as sales data from the CRM system or other offline systems, it is possible to understand the full customer journey across online and offline interactions.

• Retargeting: You can use data from your CRM system to create retargeting campaigns that target users who have previously engaged with your brand. For example, you could create an ad campaign that targets users who have visited your website but have not made a purchase.

• Audience segmentation and creation of custom audiences: You can use data from your CRM system to segment your audience based on factors such as demographics, purchase history, and behaviour. This allows you to tailor your ad campaigns to specific segments of your audience, which can increase the relevance and effectiveness of your ads.

• Personalization: You can use data from your CRM system to personalise your ads to individual users. This can be done through the use of dynamic content, which allows you to customise your ads based on specific user data.

• Optimization: You can use data from your ad platform to optimise your ad campaigns in real-time. This might include adjusting your bids, targeting, or ad creative based on performance data.

• Automation: You can use data from your CRM system and ad platform to automate certain aspects of your ad campaigns. For example, you could set up automated email campaigns based on user behaviour or create automated ad campaigns that target specific segments of your audience.

Catch-up on Ann’s webinar presenting on all things Digital Science, and how this can benefit your business.