What is Managed SEO? What Does it Include? – SEO Sandwitch

Managed search engine optimization refers to the comprehensive service that takes the burden of organic marketing off your shoulders while ensuring effective strategies are in place.

The global business process outsourcing market is projected to hit $525 billion by 2030.

By outsourcing your SEO needs to a specialized team, you can focus on your core business while still improving your online visibility and driving qualified traffic to your site.

Full-service SEO is beneficial for businesses that lack the in-house expertise or resources to manage SEO effectively. Managed search engine optimization services cover everything from keyword research and content creation to link building and performance analysis, making it a full-scale solution to your digital marketing challenges.

Partnering with a professional SEO services leads to better results than DIY methods. With the right team, you can leverage industry insights and advanced techniques to boost your search rankings and achieve your business goals.

What Are Fully-Managed SEO Services?

Managed search engine optimization refers to outsourcing your search engine optimization needs to a dedicated team or agency. Full-service organic marketing team handles everything from keyword research to technical SEO and content creation.

Expert SEO lets you leverage the professional expertise of knowledgable and experienced SEO professionals to grow your online visibility. You can expect a comprehensive, hands-on approach focusing on consistent performance and adaptability to industry changes.

Preferred Managed SEO Service Locations

Popular SEO outsourcing locations are:

• India
• Philippines
• Pakistan
• Bangladesh
• Vietnam
• Thailand
• Ukraine

India leads the list with 59% of companies chose to outsource SEO services to India.

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How Has Managed SEO Outsourcing Evolved With Time?

SEO has evolved significantly due to search engine algorithm updates and consumer behavior shifts. Early strategies focused mainly on keyword stuffing and backlinks.

Now, successful managed search engine optimization emphasizes:

• User Experience: Sites must load quickly and be mobile-friendly.
• EEAT-Focused Content: High-quality, relevant content is prioritized.
• Local SEO: Businesses adapt to local search trends, optimizing for location-specific keywords.

The shift toward these strategies allows for better engagement and higher search rankings. You benefit from a detailed SEO approach that evolves along with marketing trends.

Components of Managed SEO Services

Managed SEO services has different components that work together to enhance a website’s visibility and ranking on search engines. Understanding these components is essential for maximizing the effectiveness of your search engine optimization efforts.

Technical SEO

Technical SEO focuses on improving the infrastructure of your website. This involves optimizing site speed, mobile-friendliness, and the overall user experience. Proper indexing ensures that search engines can crawl your site effectively.

Key aspects of technical SEO include:

• Crawlability
• Indexability
• Site architecture
• XML sitemaps
• Robots.txt optimization
• Canonical tags
• Structured data (schema markup)
• Mobile-first indexing
• Site speed optimization
• HTTPS/SSL security
• Redirects (301, 302)
• Duplicate content handling
• JavaScript rendering
• Lazy loading implementation
• Server response time
• URL structure
• Image compression
• hreflang tags
• Pagination handling
• AMP (Accelerated Mobile Pages)
• Log file analysis
• Error handling (404 pages)
• DNS configuration
• Content Delivery Network (CDN)
• Breadcrumbs optimization

Maintaining a strong technical foundation can significantly impact your site’s performance in search rankings.

On-Page SEO

On-page SEO refers to the optimization of individual pages on your site. This includes using appropriate keywords in titles, headers, and throughout the content. By ensuring that your page elements are optimized, you can enhance relevancy for search queries.

Important factors for on-page SEO are:

• Title tags
• Meta descriptions
• Header tags
• URL structure
• Internal linking
• Keyword optimization
• Image alt text
• Mobile-friendliness
• Page speed
• Content quality
• Content length
• User experience (UX)
• Readability
• Structured data (schema markup)
• Anchor text
• Outbound links
• Keyword density
• Keyword placement
• Canonical tags
• Social sharing buttons
• SSL/HTTPS
• Crawlability
• XML sitemaps
• Breadcrumbs
• Local SEO optimization

Effective on-page strategies can increase visibility and engagement on your site.

Off-Page SEO

Off-page SEO involves actions taken outside your website to improve its reputation and authority. This often includes building high quality backlinks from reputable sources. Quality backlinks signal to search engines that your content is valuable and trustworthy.

The different tactics of off-page SEO are:

• Backlink building
• Social media signals
• Guest blogging
• Influencer outreach
• Brand mentions
• Forum participation
• Blog commenting
• Directory submissions
• Local citations
• Press releases
• Content syndication
• Broken link building
• Podcast guest appearances
• Affiliate marketing
• Review management
• Video marketing (YouTube, Vimeo)
• Niche directory listings
• Social bookmarking
• Q&A platforms (Quora, Reddit)
• Event marketing
• Influencer collaborations
• Link reclamation
• Content marketing campaigns
• Community building
• News article mentions

A robust off-page SEO strategy can significantly enhance your site’s authority and ranking.

Content Strategy

A solid content strategy serves as the backbone of your search engine optimization efforts. It involves planning, creating, and distributing valuable content that addresses the needs of your target audience. Quality content not only attracts visitors but also encourages sharing and engagement.

Core components of a successful content strategy are:

• Target audience analysis
• Content audit
• Buyer persona creation
• Content pillars/themes
• Keyword research
• Content calendar creation
• Content format diversity
• SEO optimization
• User journey mapping
• Brand voice consistency
• Brand Storytelling
• Content distribution
• Cross-platform promotion
• Influencer collaborations
• Content repurposing
• Content performance tracking
• Regular updates
• Competitor analysis

By implementing a UX-driven content strategy, you can improve your website’s relevance and drive organic traffic.

Managed SEO Process

The managed SEO process consists of key steps designed to enhance your website’s visibility in search engine results. This includes thorough assessments, ongoing adjustments, and regular performance tracking.

Initial SEO Audit

The journey begins with an initial SEO audit. This step involves a comprehensive analysis of your website to identify strengths and weaknesses. Key components of the audit include:

• Site hierarchy
• Crawl budget management
• Server response codes
• XML sitemap errors
• Canonicalization issues
• JavaScript rendering
• Structured data validation
• Mobile usability errors
• Schema markup effectiveness
• Redirect chains
• Load time distribution
• User journey mapping
• Conversion tracking setup
• Link equity distribution
• Hreflang tag accuracy
• Content gap analysis
• Local SEO factors (NAP consistency)
• Review and rating markup
• AMP (Accelerated Mobile Pages) issues
• Page depth and clicks to reach content
• Index bloat and unnecessary pages
• Outdated content and orphan pages
• HTTP/2 protocol implementation
• Security vulnerabilities
• Log file analysis for crawl patterns

These insights form the foundation for a tailored organic search optimization strategy. You gain a clear understanding of areas needing improvement, which allows for targeted efforts moving forward.

Continuous Optimization

Continuous optimization ensures that your website stays relevant in a dynamic digital landscape. This involves:

• Regular performance monitoring
• Keyword optimization updates
• Content refreshes
• Page speed improvements
• A/B testing
• Conversion rate optimization
• User feedback integration
• Competitor analysis
• Trend monitoring
• Technical SEO fixes
• Mobile optimization
• Backlink profile management
• Internal linking adjustments
• Schema markup updates
• SEO tool utilization
• Freshness of content
• Monitoring algorithm updates
• Local SEO refinements
• Social media engagement
• Content gap analysis
• UX/UI enhancements
• Seasonal adjustments
• Analytics and data review
• User behavior analysis
• Ongoing training and learning

This ongoing process is essential for maintaining and improving your search engine rankings and overall site health.

Reporting and Analysis

Reporting and analysis are crucial for measuring the effectiveness of your managed SEO efforts. This phase includes:

• Organic traffic analysis
• Keyword ranking performance
• Backlink profile review
• Page speed metrics
• Bounce rate tracking
• Click-through rate (CTR) analysis
• Conversion rate tracking
• Mobile traffic performance
• New vs. returning visitors
• User engagement metrics (time on page)
• Local SEO performance
• Competitor comparison
• Domain authority (DA) trends
• Indexed pages count
• Content performance (top pages)
• SERP feature tracking
• Crawl errors and fixes
• Core Web Vitals analysis
• Google Analytics insights
• Technical SEO audit results
• Social signals impact
• Goal completions and events
• Exit pages analysis
• Page load time
• ROI from SEO efforts

These reports provide valuable insights, helping you understand the return on investment and informing ongoing strategy modifications.

Benefits of Managed SEO

Managed SEO offers significant advantages for businesses looking to enhance their online presence.

Higher Organic Rankings

With the help of extensive organic promotion, you can raise your website rankings to the top position. The top SERP has a CTR of 28.5%, which drops to 2.5% for the 10th position.

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Focus on Core Business Functions

Outsourcing your SEO management enables you to concentrate on your primary business functions. You free up valuable time and resources, which can be redirected toward areas such as product development, customer service, or strategic planning.

Stay Updated on the Current SEO Trends

With managed SEO, you do not need to stay updated on the latest algorithm changes or optimization techniques. Instead, your team can pursue innovation and expansion while experts handle technical tasks and implement effective strategies tailored to your needs.

Additionally, this approach reduces stress and allows for better work-life balance. You can trust that professionals are dedicated to driving your online success, which lets you maintain your focus on what matters most.

Reduce Costs

The number one reason why companies chose to outsource is reduction in costs. 57% of companies agree that they consider SEO outsourcing to cut costs.

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Expertise and Specialized Knowledge

Managed SEO services bring in-depth expertise that many businesses lack internally. The industry is constantly evolving, and keeping abreast of trends requires considerable effort. Search engine optimization professionals possess the skills and experience necessary to navigate complex algorithms, keyword research, and competition analysis effectively.

Using specialized tools and techniques, managed SEO providers develop data-driven strategies tailored to your specific objectives. Their insights lead to improved search rankings, increased organic traffic, and higher conversion rates.

Partnership with an search engine optimization firm often includes ongoing analysis and reporting. This ensures that your strategies are effective and adapt to changing market conditions, giving you a competitive edge. Relying on professionals can provide peace of mind, knowing you are leveraging best practices and innovative solutions.

Selecting a Managed SEO Provider

Choosing the right managed SEO provider is crucial for enhancing your website’s online presence. Focusing on essential criteria and being aware of potential pitfalls can lead to a more effective partnership.

Criteria for Selection

When selecting a managed SEO provider, consider their track record and experience. Look for agencies that have successfully executed campaigns tailored to your industry. Reviews and case studies provide insights into their effectiveness.

Evaluate their approach to Search Visibility strategy. An effective provider should offer tailored, data-driven plans rather than one-size-fits-all solutions. Their use of analytics and ongoing optimization processes is key.

Communication style is also important. Choose a provider that maintains transparent communication and offers regular updates. This ensures you can track progress and understand the strategies being implemented.

Red Flags to Avoid

Be cautious of providers promising quick fixes or instant results. SEO is a long-term strategy, and any assurance of overnight success is often misleading.

Avoid companies that lack clear reporting methods. Transparency in the metrics used to measure success is critical. If they are vague about their tools and reporting, that’s a potential warning sign.

Also, watch for vague contracts and lack of specific deliverables. Make sure the agreement outlines clear expectations and deliverables. This minimizes misunderstandings about what services will be provided and any associated costs.