Unpopular opinion alert: Adding new blog posts may not help your site.
(No matter what that content marketing company told you.) 🙄
So many of my new clients — especially subject matter experts — don’t need new content (immediately).
They HAVE content — scads of it scattered across various platforms.
(Maybe that sounds familiar.)
What they DO need is someone to review their content and customer persona, pinpoint opportunities, and develop a baby-step approach to leveraging those older content assets.
Because there are always opportunities. 🔥
Before writing another word, ask…
- Are you repurposing the content you have? Or are you writing it once and forgetting about it (which is so common)?
- Is your customer/reader persona still accurate, or has your target audience changed post-COVID?
- Do your sales pages showcase your benefits and speak to your customers’ pain points? Or are they flat and dull?
- Does your content sound like YOU with a point of view? Or is there a massive disconnect between how you talk to clients and the words you use on your site?
- When did you last take a peek at your old sales emails and email welcome sequences? Could updating those assets make you more money?
- Isn’t it time to save time (and budget) and leverage your existing content?
If you need help untangling your content and messaging, let me know. I **** creating content order out of chaos.
After all…
What do you think? Leave your comment below.
