Video: Intense Google Ranking Volatility, Deepfake Search Updates & Trump Autocomplete Tweaks

This week we covered how Google said the core update isn’t extremely far away. We also reported on super intense Google Search ranking volatility change later this week and then the ongoing volatility with Google Search over the past few weeks. Google updated its algorithms to demote deepfake content. Google also improved its Autocomplete predictions in the wake of the Trump controversy. There was this excellent deep dive on how Google indexes JavaScript. Google may be showing fewer X posts in Search and is testing changing the X carousel to “latest posts from.” Google is also testing “hidden gem stores,” which is weird. Google is testing knowledge panels with videos. Google Discover is promoting AI Overviews for the Olympics. There is new data on how Google mixes ads into organic results. Google Ads launched new PMax reporting and AI tools. There was another Google Ads reporting outage yesterday. Google Merchant Center has a section for “more found by Google.” Google Ads now integrates with Merchant Center AI image tool. Google Ads click-to WhatsApp messaging seems to be rolling out. Google Ads as a new “for your consideration” ad format. Google Business Profiles now lets you take a photo of your menu. Microsoft earnings showed Bing Ads revenue up 19%. I also posted the big Google Webmaster Report for August 2024. That was the search news this week at the Search Engine Roundtable.

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