Using Local Pack Grid Rankings for Competitive Local SEO Analysis | Local SEO Guide

Here’s our homely version of a grid rank for a veterinarian in Oakland, CA:

This tracks the business’ Local Pack position across 55 keywords. At a glance, we can see a few things:
– One of their practitioner’s GBP is ranking for some keywords (line 2). This may be an issue we’ll want to address.
– The client business is only ranking for 36/55 keywords, so there’s some opportunity here.
– Of the keywords the business is ranking for, they only rank within a 5-mile radius of their location (slide bar at the top right).

Using the keyword filter, we can display keywords the client is not ranking for. We used “ oncologist” and saw this:

We can see all the competitors that rank in Local Packs across the entire service area (28 miles in either direction). Let’s hone in on OakVet Animal Specialty Hospital since it’s located in Oakland near our client:

We can see it ranks in 22 Local Packs for “ oncologist” across a 28-mile radius. They rank ~#1 in Local Packs close to their location (on the west side of Oakland). We can also see they don’t rank as well (#2) as you move eastward from their location towards our client’s location. The client is about 3 miles NorthEast of OakVet. So I am thinking if we tried, we could start to compete with OakVet for “ oncologist” queries.

From there it’s pretty simple to see that OakVet has an Oncology service page at https://www.oakvetash.com/oncology/ and our client does not have one. In fact, they barely mention oncology on their site. I imagine if we stood up a “Pet Oncology in Oakland” page on their site, we’d pretty quickly start to show up in the Local Packs.

Anyhow, once you get your hands on this data, there is a lot of potential to use it to analyze how a business performs at a truly local level and where the areas of opportunity are.