Use AI to turn your calls into a competitive advantage

AI has revolutionized the way marketers conduct research. With AI-powered research tools, they can process vast amounts of data and identify patterns and insights that would be impossible to uncover manually.

AI monitoring and listening tools, for instance, can process massive amounts of web and voice data to help businesses stay on top of industry trends, monitor their competitors, and identify opportunities for engagement with customers. Reputation monitoring tools can also help businesses track customer sentiment and respond quickly to negative feedback, improving their overall reputation.

Conversation intelligence also provides several research opportunities. It allows marketers to discover what customers really want by automatically analyzing the language customers and prospects use during calls. For instance, a real estate agent might see a spike in mentions of a particular neighborhood. CI also allows marketers to mine customer calls for sentiment and flag calls for quick escalation and routing, such as when a customer requests to speak with a manager.

While marketers have been using AI generators for SEO tasks like content outlines and keyword research for years, the challenge is making sure their assumptions about what audiences want match what readers are looking for.

This is where conversation intelligence comes into play—it can automatically identify key terms spoken in calls and map their frequency to spot emerging trends. One of the many benefits of quickly surfacing emerging trends in calls is that when marketers compare customer language to business offerings, they might discover a mismatch.

For example, a personal injury law firm might receive multiple calls about “scooter accidents,” but they may not have been aware that this was even an area of opportunity. Based on the strong upward trend in this CI-spotted keyword, however, the firm could open an entirely new line of business for scooter accidents—and add more SEO content to its website to further drive up traffic.

AI writing has been on the market for quite some time, but before the generative AI revolution, it was surrounded by a negative stigma. With the proliferation of more advanced (and less plagiaristic) content creation tools, however, AI-powered content creation has gained significant popularity and credibility.

Insights from calls, such as frequently asked questions, are perfect fodder for generating content outlines or even rough drafts. AI can be a powerful tool for bypassing “blank page syndrome” and getting projects started with copy that marketers can further refine.

Aside from articles, AI writing tools can also speed up the production of almost any type of content that marketing teams need—email, blog posts, landing pages, social media copy, headlines, email subject lines, summarizing content for promotional blurbs and even sales pitches. Just remember, AI-generated content still requires a human touch to turn it into high-quality, engaging content that resonates with readers.

Optimized marketing campaigns lead to a lower cost per acquisition and a higher return on investment—and AI can short-circuit the path to optimization by quickly sifting through data to determine what’s working and what isn’t.

Marketing automation is a powerful tool for businesses and marketing agencies that want to increase conversion rates and improve the efficiency of their marketing and sales teams. By combining user data and predictive analytics, AI can help predict what customers want. For example, AI can automatically deliver personalized offers to customers at the right time based on insights from past online behaviors. This helps increase conversion rates and deal sizes significantly.

AI-powered chatbots are a popular marketing automation tool because they can answer common questions, provide product recommendations, and even process orders. By acting as a first line of customer service or sales, these chatbots allow businesses to strike while the iron is *** and never miss a chance to nurture a lead.

Conversation intelligence is another powerful tool for marketing automation. As mentioned earlier, marketers can use CI to automatically qualify leads based on certain keywords or phrases mentioned during a call. When a lead is marked as “qualified,” marketing and sales teams can ensure timely follow-up by notifying sales staff as well as use the data to more accurately track the performance of different ad channels.