Unlocking the Full Potential of GenAI in Marketing: The Critical Role of Data and Analytics

Vernon July 3, 2024

1 1 minute read

****: Jul 23, 2024 1:00 EDT (10:00PDT)

Speakers:

Kate Parker,
Director, CI Pre-Sales Support, SAS
Mac Carlton, Product Manager, SAS Sam Padda, Senior Product Manager, SAS

Many experts assert that the greatest productivity impact of Generative AI (GenAI) will be in the marketing sector. But how can marketers fully harness the potential of GenAI to achieve unparalleled personalization, efficiency gains, and leverage the power of data and analytics?

Join us as we dive into:

The foundational role that data and analytics play in GenAI.
Key considerations for getting started with GenAI.
Practical applications of GenAI in marketing.

This webinar is designed to equip marketing professionals with the knowledge and strategies needed to effectively integrate GenAI into their marketing efforts.

Sponsored by SAS
SAS is a global leader in data and AI. With SAS software and industry-specific solutions, organizations transform data into trusted decisions. SAS gives you THE POWER TO KNOW®.

About SAS Customer Intelligence 360
As a complete SaaS solution, SAS Customer Intelligence 360 is a multichannel marketing hub that takes marketers beyond a traditional customer data platform with market-leading advanced audience creation, targeting and activation. It enables marketing to provide real-time, hyper-personalized, AI-driven decisions, offers and communications at scale.

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