****: Jul 31, 2024 1:00 EDT (10:00PDT)
Speakers:
Harnessing Customer Lifetime Value (CLV) will revolutionize your business strategy. Today, cutting-edge strategies and technologies are transforming how marketers capture, analyze and leverage data to enhance CLV.
Discover how predictive analytics and AI convert raw data into actionable insights, eliminate data noise and forecast emerging trends. We will also delve into strategic data capture, the pivotal roles of Snowflake, Hakkoda and Zeta, and the critical importance of data shares and AI in shaping future-focused strategies.
- Effective Data Capture: Planning to collect the right data for enhancing CLV.
- Technology Enablement: Utilizing technologies to drive higher CLV and better results.
- Strategic Planning with AI and Data Shares: Leveraging AI to inform forward-looking strategies and cut through data noise.
- Visibility and Influence: Empowering marketing through visibility and predictive value metrics.
- Integration and Inclusion: Breaking down silos and activating data in real-time.
Register now
Sponsored by Zeta Global
Zeta Global (NYSE: ZETA) is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers more effectively and efficiently. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City. For more information, please go to www.zetaglobal.com
Related resources: Analytics, Featured, Featured, Featured, Featured, Featured Home, Featured Home (3), Marketing General, Martech, Multi-channel, Web Analytics, Webinar, Webinars, Webinars.
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