Top 100 Most Searched Items on Amazon

Curious to know what online shoppers are looking for on Amazon? 

Then this article is for you.

What Are the Most Searched Items on Amazon?

In the U.S., the most searched item on Amazon is “apple watch,” followed by “crocs” and “airpods.” 

Amazon’s “kindle” comes next.

We discovered this using our Keyword Wizard for Amazon app. Which has one of the biggest Amazon keyword databases.

We’ve used this database to uncover the most searched items. And we’ve compiled them into a handy list that you can reference.

Let’s take a look at the complete list.

Note: These lists are based on U.S. data that was pulled in July 2023.

Top 100 Product Searches on Amazon

Here are the products that are searched for the most on Amazon:

Top 10 Branded Product Searches on Amazon

Here are the most sought-after branded products on Amazon:

As you can see, Apple products are in demand. This highlights the brand’s strong appeal and customer loyalty.

There’s also high demand for items such as “crocs,” “ps5,” and “kindle.” Which indicates diverse consumer preferences.

How to Find What’s Trending on Amazon

Amazon has a few useful pages that give you an idea of what’s trending on the platform.

• Amazon Best Sellers page: You’ll see the most popular products across multiple categories. And the page is updated frequently.

• Amazon Most Wished For: This page shows the most popular items on people’s wish lists. And is updated daily.

If you’re a seller on Amazon, consider adding similar products to your inventory to capitalize on these trends.

How to Find Amazon Keywords

Amazon sellers should optimize their product listings with the business-related keywords people are searching for.

This will make their products more discoverable on the platform. And generate more sales.

But how do you find these keywords?

That’s where Semrush’s Keyword Wizard for Amazon app comes in.

Open the tool and enter a broad term related to your niche.

For example that term could be “makeup” if you’re in the beauty space.

Then, click “Search.”

You’ll see keywords related to your business. In this case, they include “makeup bag,” “makeup brushes,” and “vanity.”

In addition to keywords, you’ll find important metrics such as keyword difficulty and search volume.

Keyword difficulty tells you how hard or easy it is to rank for a particular keyword.

And search volume tells you how many times people search for that keyword each month.

If you’re a new seller on Amazon, it’s probably best to target keywords that are easier to rank for. And incorporate them into your product titles and descriptions to improve discoverability.

Conduct Extensive Keyword Research

Identifying which keywords people search for on Amazon is a good start. But don’t stop there.

Amazon is just one of many platforms online shoppers visit.

If you also sell products via your own ecommerce store, knowing what keywords people search for on Google is equally important.

You can target these keywords with the product and category pages on your website. And achieve higher Google rankings.

Open Semrush’s Keyword Magic Tool and enter a broad keyword that describes your business. 

Then, click “Search.”

You’ll see keywords that can potentially bring lots of Google traffic to your website.

Use these keywords in your title tags, meta descriptions, and URLs. And follow all the other on-page SEO best practices. For high rankings and more traffic.