The Power of Generative AI for Financial Services / Blogs / Perficient

As the financial services industry continues to evolve, companies are looking for ways to stay ahead of the competition and increase their market share. One way to do this is by leveraging the power of generative AI. Generative AI is an advanced form of artificial intelligence that can create content from scratch, taking the burden off of manual labor and allowing companies to focus on their core business. As a leading digital transformation company, Perficient is committed to helping financial services clients integrate Generative AI into their business to augment workflows across every function. We understand the complexities of the industry and are here to make the process of integrating Generative AI as seamless as possible.

Through our partnership with Writer, an enterprise-grade generative AI platform, we are able to help our clients create personalized, compliant content faster than ever before. Our clients benefit from Writer’s API, which allows them to access their own fine-tuned model and customized applications. Generated output takes into account everything from brand voice and word and character length to fact verification, and includes up-to-**** information. This is generative AI that’s ready for at-scale enterprise use cases — without needing to build an internal Machine Learning and Natural Language Processing team or application layer yourself.

Perficient also helps clients to create a consistent, unified voice across their product portfolio by leveraging Writer’s style guide and terms features. With the API and Figma plugin, they can empower everyone to use the language that differentiates them in a competitive industry. We also enable clients to use Writer’s snippets to follow strict compliance regulations and efficiently include disclosures in their sales and marketing.

Use Cases

Writer is the most customizable generative AI platform for banking, asset and wealth management, and insurance companies with implementations at many large financial service organizations including Charles Schwab, Vanguard, Intuit, and many more. Perficient can help deliver solutions to transform your organization.

Banking:

• Enhance cross-selling and customer acquisition efforts through connected banking by delivering personalized and targeted campaigns.
• Boost operational efficiency and rapid scalability by effortlessly generating new documents using existing data and content with the help of AI-powered document creation.

Wealth & asset management:

• Effortlessly extract key insights and key takeaways from longform written or audiovisual content using AI-generated executive and market summaries.
• Streamline the entire process, from ideation and outlining to drafting and revisions, to expedite the implementation of groundbreaking ideas into practice.

Insurance:

• Generate compelling content that enhances internal communication and fosters improved customer relationships through effective knowledge management practices.
• Enhance customer trust and minimize potential risks by establishing a centralized and reliable platform for regulatory disclosures, ensuring transparency.

An Alternative for Regulated Industries

At Perficient, we understand the importance of security when it comes to the financial services industry. Many leaders in highly regulated industries have concerns around Generative AI, as some platforms specifically recommend not sharing or inputting sensitive data. These platforms are not appropriate for financial service organizations, but there are solutions that will protect your data and customers. We ensure that the data of our clients is analyzed transiently, so what they edit or generate isn’t collected or used by Writer. Writer is compliant with the latest privacy and security standards, so our clients can confidently deliver secure customer experiences at scale.

Perficient is here to help financial services clients leverage the power of generative AI to increase their market share. From personalized communication to legal governance and compliance, AI can help you’re your business drive innovation with speed you can trust.

We’re committed to making the process of integrating Generative AI as seamless as possible. If you want to learn how generative AI can be leveraged for your company, consider our CX AI jumpstart.