The Modern Marketing Data Stack for 2025

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How leading marketers are thriving in a world redefined by AI, privacy and data gravity.

In recent years, marketers have watched powerful trends — notably the arrival of advanced AI, increased attention to privacy concerns and the need for a data-first strategy — change how they reach their audiences and drive revenue.

Heading into 2025, these are no longer “trends.” They are the fundamental pillars of a new status quo that will permanently reshape the technology and techniques of successful marketers.

The latest edition of Snowflake’s Modern Marketing Data Stack report defines this new era, examines further trends that emerge from it, and details the entirely reshaped stack of technologies that marketers rely on.

Download the report to explore:

Three forces that redefine the marketing ecosystem
The rising impact of first-party data
The leaders in every aspect of marketing tech

Sponsored by Snowflake
Organizations use Snowflake’s Data Cloud to unite siloed data, discover and securely share data, power data applications, and execute diverse AI/ML and analytic workloads across multiple clouds and geographies. Organizations, including 691 of the 2023 Forbes Global 2000 (G2K) as of January 31, use the Snowflake Data Cloud to power their businesses. Learn more: snowflake.com

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