The Marketer’s First-Party Data Playbook

Vernon August 26, 2024

0 1 minute read

As a marketer, you already know first-party data, or customer records, is critical to your brand’s success. But did you know your first-party data is key to unlocking true business value – from more accurate campaign reach to developing high-impact audiences and segmentation to driving more personalized experiences?

Check out the Marketer’s First-Party Data Playbook from LiveRamp to:

Explore six strategies for reaching more audiences with hyper-personalized content
Discover how to unlock new customer trends and opportunities for business success
Learn how brands like Eli Lilly, NBCUniversal, and Delta Air Lines are transforming advertising – and customer journeys

Sponsored by LiveRamp
LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and enterprise identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases— within organizations, between brands, and across its premier global network of top- quality partners.

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