7 best practices advertisers can pull from their paid search campaigns to find success on CTV
Your search marketing chops are finely honed to capture demand, but how are you generating new demand? Enter: Connected TV. TV is now a performance channel, and a valuable one, at that. Not only is it the perfect complement to your paid search campaigns, it’s easier to get started than you may think.
This guide will help outline how to translate your tried-and-true best practices from paid search to Connected TV so you can start generating that demand. MNTNÂ reviews seven tactics you can use to find success on this new platform.
Sponsored by MNTN
MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, and site visits. MNTN is one of Fast Company’s Most Innovative Companies of 2023 and was named one of the Next Big Things in Tech for its upcoming VIVA creative suite.
