The Composable Customer Data Platform: How it supports next-gen customer experiences

Vernon May 6, 2023

0 1 minute read

Revolutionize customer experiences with a Composable Customer Data Platform (CDP) and Next Best Action (NBA) insights.

In this joint white paper with Databricks, Snowplow explores the powerful concept of NBA, utilizing data and analytics to personalize customer interactions in real-time.

Elevate your business & achieve exceptional results in customer retention, conversion, and satisfaction with a data-driven NBA strategy.

Sponsored by Snowplow
Snowplow empowers more than 10,000 organizations to generate, govern and model high-quality, granular behavioral data in their own cloud. Equipped with AI and BI-ready data, teams can focus on creating pioneering data applications rather than extracting and wrangling data from CDPs or analytics platforms.

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