This week on Lumar’s Human-First Digital Podcast, we’re discussing YMYL (“Your Money or Your Life”) websites and how to optimize…
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Blog / SEO Industry News / AI Overviews Research: Analyzing Google’s approach to YMYL topics Certain topics have the potential…
Read More »What Is YMYL? YMYL stands for “Your Money or Your Life”—a phrase Google uses to distinguish any content that can…
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Read More »Blog / Google SERP / E-E-A-T and YMYL: What Google Wants You to Pay Attention To Google favors and rewards…
Read More »Google’s Search Generative Experience (SGE) is now showing for 84% of search queries. SGE has three main variants: Opt-in (68%…
Read More »SEO is all about trying to rank high on search engine result pages. However, not every website is treated equally…
Read More »Blog / Google SERP / Understanding EEAT and YMYL: how to optimize content and build trust Google recognizes and rewards…
Read More »Over the past few years, Google has focused on ranking pages based on the authority, relevance and trust conveyed by…
Read More »E-E-A-T stands for “Experience, Expertise, Authoritativeness, and Trustworthiness.” Until a Google update in December 2022, it was just E-A-T (no…
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