On May 14th, 2024, Google launched AI Overviews everywhere in the United States. What’s that? It’s a search feature where…
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Click rate and click-through rate are email marketing metrics that reveal how engaging your campaigns are. Understanding and optimizing these…
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Get the week’s best marketing content If you haven’t heard yet, we’ve launched a new plan at Ahrefs. Meet our…
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Google updates core algorithm guidance, offering advice for assessing traffic drops and improving content. The post Google Revises Core Update…
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Google has updated its guidance on core algorithm updates, providing more detailed recommendations for impacted websites. The revised document, published…
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A recent Pattern survey of 300-plus executives revealed that 94% of them plan to maintain or increase their investment in…
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On-page SEO and off-page SEO both involve taking steps to increase your visibility in search results. But they’re quite different.…
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Blog / SEO Strategy / Does Pay-for-Performance SEO Really Save You Money? You’ve probably seen ads like “Rank #1 in…
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AI is impacting every aspect of Google, including SEO and Google Ads. In a recent article in Search Engine Land,…
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