Variants

SEO

How To Reduce Wasted Ad Budget: The Hidden Cost of Close Variants

This post was sponsored by Adpulse. The opinions expressed in this article are the sponsor’s own. As managers of paid…

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SEO

Adding structured data support for Product Variants  |  Google Search Central Blog  |  Google for Developers

Tuesday, February 20, 2024 In 2022, Google expanded support for Product structured data, enabling enhanced product experiences in Google Search.…

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SEO

Google Expands Structured Data Support for Product Variants

On February 20th, 2024, Google added structured data support for product variants. This update comes as a relief to many…

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SEO News

Google Search & Shopping, Product Variants And A Gap To Bridge

“A gap to bridge… What gap, what bridge?” Relax; give me a moment. I have not said a word yet.…

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SEO

People Also Search For, Or Do They Always? How Google Might Use A Trained Generative Model To Generate Query Variants For Search Features Like PASF, PAA and more [Patent]

I was checking out some patents from Google the other day and surfaced an interesting one that was granted and…

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