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The Consumer Trends Index 2023: U.S. Version

The Latest U.S. Consumer Attitudes and Trends in Personalization, Privacy, Messaging, Advertising, Brand Loyalty and the Rising Cost of Living…

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SEO

U.S. search ad revenue hit a record $84.4 billion in 2022

Paid search advertising grew again in 2022 – just not as much as it did in 2021. In total, search…

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SEO

U.S. Congress Bans ChatGPT

Director of Brand Strategy Rachel is The HOTH’s Director of Brand Strategy. In 2016, she launched The HOTH’s content department,…

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