Trusts

SEO News

The Default Blocklist: Why Google Trusts Big Brands (But Not You)

As the web fills inexorably with AI slop, searchers and search engines are becoming more skeptical of content, brands, and…

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SEO News

Google Either Trusts Or Doesn’t Trust Your Sitemap’s Lastmod ****

Now that Google is encouraging publishers to use proper lastmod dates in their sitemap files, what happens if your lastmod…

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