Tracking

SEO News

Offline conversion tracking: 7 best practices and testing strategies

Offline conversion tracking (OCT) is one advertising tool that can help you get more from your PPC spend.  In brief,…

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SEO News

Google Analytics 4 Events Guide: Event Tracking Explained

What Is an Event in Google Analytics 4? Google Analytics 4 (GA4) events are user interactions or system occurrences on…

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SEO News

Google Analytics 4: From How To Get Started To Pro Tracking

Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this…

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SEO News

Offline conversion tracking to boost lead gen strategies

Ever get the feeling you’re reporting on – or your agency or marketing team is reporting on – the wrong…

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SEO

SEO Tracking: Tips and Tools to Monitor Your SEO Progress

Blog / SEO Strategy / SEO Progress Tracking: A Comprehensive Guide When it comes to SEO tracking, we have some…

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SEO News

Theories On Why The Google Tracking Tools Show Calm Volatility & Weather

If you’ve been following my Google helpful content update volatility story, you will notice that the Google tracking tools are…

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SEO News

Tracking 20 years of search

Are you a new search marketer looking to learn about the history of search? Do you want to stay updated…

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SEO

Pairing Analytics Goal Tracking With Client Expectations

As we have traversed from Universal Google Analytics to Google Analytics 4, many of us have been painstakingly transitioning tracking…

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SEO

Why Noindexing Syndicated Content Is The Way – Tracking 3K syndicated news articles to determine the impact on indexing, ranking, and traffic across Google surfaces [Case Study]

Last month John Shehata from NewzDash published a blog post documenting a study covering the impact of syndication on news…

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SEO

How to Interpret Heatmap Tracking for UX | seoplus+

Imagine your company uses a subscription-based service model, and you’d like to increase the number of signups on your website.…

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