Google Merchant Center will soon track conversion events beyond those attributed to clicks on Shopping free listings, including conversions from…
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Need to track your keyword rankings but not sure where to begin? Our list of rank-tracking software options provides helpful…
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In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your…
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For the original iTunes version, click here. We had a new Google spam update, the June 2024 spam update…
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Google launched AI overviews in the SERPs in the United States officially on May 14th at I/O. This follows the…
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Blog / Analytics & Reporting / Understanding Cross-Domain Tracking in Google Analytics 4 Let’s say you have multiple websites or…
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Editor’s note: On March 21, 2024, Google announced “conversions” would be renamed as “key events.” GA4 will continue to use…
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Remember how painful iOS 14 was for performance marketers? An even more seismic change is looming, and way too many…
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Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. Some…
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Understanding and tracking Key Performance Indicators (KPIs) for Facebook ads is not just an optional exercise, but rather an essential…
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