What Are Business Metrics? Business metrics are quantifiable measures used to track the performance of a particular area of your…
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To measure your content marketing efforts, you must first know which metrics to track. In this guide, we’ll show you…
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Dominating search engine results and building online traffic largely boils down to a single, influential factor: keywords. Optimizing your pages…
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Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located…
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If something can be measured, it can be improved. By carefully measuring your SEO with metrics that matter to your…
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You’re investing time and money in social media marketing. But are your efforts yielding positive results? You need to be…
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Do you know if your SEO campaign is yielding an ROI? If not, it’s likely because you aren’t keeping track…
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Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance…
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SEO is the process of improving your site to rank highly on Google and other search engines. To get more…
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I am absolutely O.C.D. when it comes to tracking, measuring, and recording data. One of the best skills you can…
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