ThirdParty

HTTP Archive published 12 chapters of its annual Web Almanac, revealing disparities between mobile and desktop web performance. The Almanac…

For years, Google had been preparing advertisers for the eventual phase-out of third-party cookies. These cookies, which allow advertisers to…

In a happy yet surprising move, Google has announced it will not be phasing out third-party cookies as previously planned.…

Google has announced it will no longer phase out third-party cookies in Chrome. Instead, it’s trying a new approach that…

Google is reversing course and won’t phase out third-party cookies in Chrome as previously planned, instead opting for a new…

Reddit is partnering with ad measurement firm Integral Ad Science (IAS) to provide advertisers with third-party validation for campaign delivery…

Google has again delayed its plan to phase out third-party cookies in the Chrome web browser. The latest postponement comes…

Google has postponed the deprecation of third-party cookies in Chrome this year due to multiple challenges and increased scrutiny from…

As tracking technology and privacy evolve on the web, one major shift is causing ripples across the advertising world: Google…

While helping a company that was heavily impacted by several algorithm updates in the fall of 2023, I started by scanning…