What Are Search Terms?
 Search terms are the exact words or phrases users enter into search engines when they‘re looking…
Read More »Terms
Businesses can easily neglect the optimization of organic traffic. This happens because stakeholders often don’t understand how it works or…
Read More »
An accredited K-12 distance learning school relies on organic search performance to attract new students. Here’s how they improved traffic…
Read More »
You should expect to see “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search…
Read More »
The topic of branded bidding leads many marketers to the question: “If I bid on my own branded terms, should…
Read More »
Performance Max campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. However, one consistent pain…
Read More »
Niche keywords can help you attract more qualified traffic to your site. In this article, we’ll show you tactics for…
Read More »
One of the most frequent questions we get asked regarding paid search advertising is whether or not clients should really…
Read More »
Search term comparison allows you to focus on keywords with the most traffic potential and highest relevance to your target…
Read More »
New findings reported by The Wall Street Journal reveal that approximately 80% of the ads YouTube serves across the web…
Read More »
