Targeting

SEO News

Reddit doubles interest targeting categories for ads

Reddit is significantly expanding its interest targeting categories for advertisers. The platform is increasing its current offering from 66 to…

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SEO

Microsoft Unveils Predictive Targeting, AI-Based Advertising Tool

Microsoft announces the launch of Predictive Targeting, an artificial intelligence-powered advertising tool. The technology relies on machine learning to help…

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SEO News

Microsoft rolls out predictive targeting to all advertisers

The Microsoft Audience Network has moved predictive targeting to general availability. Following a successful pilot, all advertisers will now be…

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SEO News

How to maintain targeting capabilities even without Google Ads similar audiences

Similar audiences have been a valuable tool for expanding prospecting efforts and improving the scale and quality of Google Ads…

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SEO News

New update to Meta Ads location targeting

For some accounts, Meta has just updated its location targeting settings. What’s changed. In the past, Facebook’s default setting for…

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SEO

Microsoft Introduces Category-Based Targeting For Search Ads

Microsoft has unveiled a new approach to search advertising that aims to help businesses more effectively reach their target audiences…

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SEO

Is Amazon Targeting SMBs with Search Ads?: SEO Podcast

September 15, 2020   |   Posted by The In Search SEO Podcast You can keep up with the…

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SEO News

Google Ads Adds Automatically Created Assets & Loses Some Location Targeting Settings

Google Ads now supports automatically created assets, and the new customer acquisition goal is fully live. But also, in March,…

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SEO

Google Ads Announces Changes To Location Targeting Settings

Google Ads is notifying advertisers of upcoming changes to location targeting settings across campaign types starting in March. The changes…

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SEO News

Musk gave engineers one week to make Twitter’s ad targeting work like Google

Despite announcing an end to layoffs at a meeting held on November 21st, Elon Musk has continued to terminate Twitter…

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