The marketing funnel, otherwise known as the sales funnel or customer journey, is a path or way that potential customers…
Read More »Target
Microsoft has moved Target CPA and Maximize Conversions to general availability. This means marketers can start using the automated bid…
Read More »
The Asian market is growing. Aside from the usual suspects, such as China, Japan, and South Korea, other Asian countries…
Read More »
I am hearing reports that the Google October 2023 spam update that touched down on October 4, 2023, at around…
Read More »
When the September 2023 Google helpful content update came out, Google added new information to its documentation around this update.…
Read More »
Google is currently rolling out the September 2023 helpful content update and with that Google made several updates to its…
Read More »
Target return on ad spend (ROAS) is heralded as the holy grail of PPC advertising. In contrast to click-based and…
Read More »
Google Ads is deprecating Shopping campaigns using Enhanced CPC starting in early October 2023. Google said any Shopping campaigns using…
Read More »
Whether you’re on the agency or in-house side of SEO, I’m guessing you’ve fielded a request to “get us on…
Read More »
You will often hear the term “short and long tail keywords” mentioned, but what do they mean and why are…
Read More »
