Target

In the last post, we talked about international SEO strategies and expanding your global reach. One of the steps to…

This post expands on something I discussed in my talk at MozCon two years ago: I believe that a lot…

What’s the ‘why’ behind the keywords your audience searches for on Google? In other words, what does a user hope…

Google seems to be rolling out a new bidding option for Local Service Ads named Target cost-per-lead (tCPL) bidding. Target…

Google sales representatives allegedly advised advertisers to target teenage users on YouTube, seemingly in violation of the platform’s own policies…

A social media audience is a group of people on social platforms who are likely to be interested in your…

Imagine a world where your marketing message finds its perfect match. No wasted effort, no aimless casting of a net.…

Google Ads are designed to drive actions. These actions are also called conversions and include things like product purchases, event…

Looking to improve your PPC lead generation efforts? Consider laser-focusing on the customers ready to buy from you right now…

Understanding the challenges, preferences, motivations and behaviors of a target audience is the key to a successful SEO campaign. In…