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SEO News

Google’s interest-based ad experiments show ad spend, click-through rates down slightly

Results from a Google experiment showed that interest-based audience solutions performed reasonably well compared to third-party cookies. The results. The…

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SEO News

Spend your marketing budget wisely with incrementality measurement

Measuring campaign success is critical now more than ever. Calculating the incremental lift and the resulting value that campaigns provide…

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SEO News

Where Do SEO Professionals Spend Their Budgets & Time?

Which SEO tasks do you spend the most time working on? Everyone has their own way of working, but there…

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SEO News

The Fortune 100 Companies That Spend the Most on Paid Search

What is paid search? Paid search is a form of digital marketing that lets advertisers show ads on major search…

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