In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend. Do…
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Without data to support you, planning and budgeting your ad campaigns can leave you feeling rudderless. How do you know…
Read More »In my 18+ years in search marketing, one thing I’ve seen continuously is shared budgets. When I ask the advertiser…
Read More »Ad fraud will cost marketers $84 billion this year – 22% of all online ad spend. This figure is expected…
Read More »As advertisers, we want to maximize our PPC budgets for our clients But how do we do that? This article…
Read More »Influencer ad spend is accelerating faster than investment in traditional adverts. Brands were advised to consider adjusting their campaign strategies…
Read More »Connected TV advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company…
Read More »Ad spend increased across Google, Meta, Amazon and Walmart during the first two quarters of 2023. Another major advertising platform…
Read More »Paid search spend is expected to reach $110 billion this year, according to a new eMarketer forecast. Search and retail…
Read More »February 5, 2014 Â | Â Posted by Vaughn Forbes While working in Search Engine Marketing, there is a…
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