Spend

SEO

SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend

In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend. Do…

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SEO

Which Companies Spend the Most on Digital Advertising? [Study]

Without data to support you, planning and budgeting your ad campaigns can leave you feeling rudderless. How do you know…

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SEO News

How to Avoid Search Budget Cannibalization For A Better Share Of Spend

In my 18+ years in search marketing, one thing I’ve seen continuously is shared budgets. When I ask the advertiser…

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SEO News

$84 billion of ad spend lost due to ad fraud in 2023

Ad fraud will cost marketers $84 billion this year – 22% of all online ad spend. This figure is expected…

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SEO News

How to optimize your ecommerce ad spend and budget for the best ROI

As advertisers, we want to maximize our PPC budgets for our clients But how do we do that? This article…

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SEO News

Influencer ad spend is now growing faster than traditional ad investment

Influencer ad spend is accelerating faster than investment in traditional adverts. Brands were advised to consider adjusting their campaign strategies…

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SEO News

CTV ad spend hits record-breaking $1 billion in June

Connected TV advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company…

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SEO News

Ad spend up across Google, Meta, Amazon, Walmart in Q2

Ad spend increased across Google, Meta, Amazon and Walmart during the first two quarters of 2023. Another major advertising platform…

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SEO News

U.S. paid search spend forecast to hit $110 billion in 2023

Paid search spend is expected to reach $110 billion this year, according to a new eMarketer forecast. Search and retail…

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SEO

Increasing Google Ads ROI with Minimal Spend | Rank Ranger

February 5, 2014   |   Posted by Vaughn Forbes While working in Search Engine Marketing, there is a…

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