Skills

Do you know what good looks like? Building on the example above, a skill set that will become increasingly vital…

I often get asked how people can enter digital PR as a career. As of yet, there is no digital…

App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the basics.  While…

Categorisation of these skills Attempting to neatly categorise these skills is like trying to force a square peg into a…

What Is an Advertising Copywriter? An advertising copywriter is a professional responsible for creating persuasive and compelling written content, known…

The first is critical thinking. When we built a tool at my last role, we came to realize that SEOs…

In part one, we learned about Chris Long and his experience working with Bill Slawski. Then, in part two, we…

Most digital agencies today are willing to hire beginner marketers. Unfortunately, many do not provide meaningful training on pay-per-click (PPC)…

In the world of digital marketing, SEO is a vital skill set. But what exactly does it take to be…

Copywriting is the process of writing, reviewing, and editing content for marketing or promotional context. Copywriters need to develop a…