Signal

As we approach the end of the year, it just seems Google is getting more and more volatile with its…

Earlier this month we covered a report from Sterling Sky that said the Google Local search ranking algorithm now uses…

Google’s local search ranking algorithm has recently been updated to strengthen its “openness” signal for non-navigational queries. Danny Sullivan, Google’s…

Google has been downplaying the importance of links in its ranking algorithm for the past couple of years now. But…

In a Google SEO office hours session, Google’s Duy Nguyen of the search quality team answered a question about links…

Google is now saying that page experience, mobile-friendliness, page speed, and secure site are ranking “signals” but were never ranking…

Google page experience was never a ranking “system” but is still considered a ranking “signal,” Danny Sullivan, Google’s Search Liaison,…

I was able to speak with Google about the Helpful Content Update, which introduces a new site-wide ranking signal that’s…

Earlier we reported that Google does not use URL length as a ranking factor. While that may be true, Google…