If you are familiar with Google Analytics 4 (GA4), you probably know already that it has built-in scroll tracking by…
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With all buzz, my first step into Perficient was on March 27th, 2023. Where am I? Is this an office?…
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So you’ve won a new SEO client – hooray! Before you officially get the partnership kicked off, there’s a lot…
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This guide is here to help you with the migration of your custom events, with a step-by-step on how to…
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Want to know the secret to lucrative & long-lasting client relationships? You need to set realistic expectations with new clients…
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Are you wondering how much you should spend on your Facebook and Instagram ads? Setting your ad budget can mean…
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So you’re a paid search advertiser with a lead generation client. You’ve been reporting on total leads generated by paid…
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What Are Google Local Services Ads? Google Local Services Ads are paid ads that help local service businesses collect leads…
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If you’re a WordPress user you may have heard of the Yoast SEO plugin. Installing Yoast on your WordPress site…
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Google Analytics 4 (GA4) is Google’s brand new analytics platform which seeks to combine three leading technologies: Firebase Analytics, Google…
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