PPC advertising can be challenging, especially when your product or service falls into a sensitive or difficult category. Whether you’re…
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Better keyword rankings. More traffic. Extra conversions from organic search. These are the KPIs used to measure SEO performance. But…
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Google’s John Mueller clarifies that URLs are case sensitive, so it matters whether the characters are uppercase or lowercase. Variations…
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Back in 2008 Google’s Susan Moskwa said that when it comes to showing content to search engines but not all…
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