segment

Google Ads has added a new segment option to the reporting for Performance Max assets groups. Some advertisers are seeing…

Google Analytics 4 introduces segment sharing, improving data consistency. New features include a shared library and expanded user permissions. GA4…

In the world of digital marketing, email is still king. It’s personal, direct, and—most importantly—effective. After all, there are 4.48…

In the world of digital marketing, email is still king. It’s personal, direct, and—most importantly—effective. After all, there are 4.48…

Google Ads offers several ways to create audiences, with custom segments being the most flexible and powerful option. However, most…

When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Your approach depends…