Marketers today have more ways than ever to engage with their audiences, but understanding which strategies are effective can feel…
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Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023.…
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Pay-per-click advertising fraud has emerged as a significant challenge for marketers. According to a report by Juniper Research, an astonishing…
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Target return on ad spend (ROAS) is heralded as the holy grail of PPC advertising. In contrast to click-based and…
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Google Ads is deprecating Shopping campaigns using Enhanced CPC starting in early October 2023. Google said any Shopping campaigns using…
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First of all – yes, the title is a bit hyperbolic on purpose. There are several important marketing metrics and…
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****: Mar 14, 2023 1:00 EDT (10:00PDT) Speakers:David Wells, Industry Principal, Media, Entertainment & Advertising, Snowflake Anthony Gianastasio, Head of…
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A clear view of your customer data can drive successful campaign results. But there are many data solutions to add…
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