When Performance Max first came onto the scene, it was a bit of a “Wild West” in testing and sentiment.…
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Over the years, search engines have encouraged businesses to improve the mobile experience on their websites. Today, all websites should…
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Webinars can be an invaluable tool for marketers. When done right, they can: But where do you start? Marketers are…
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While Google Ads has built-in bidding algorithms and optimization features, some PPC marketers and advertisers still rely on Google’s Search…
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The EU announced investigations into Google, Meta and Apple over potential violations of the Digital Markets Act (DMA). Should any…
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The H1 tag is an HTML heading tag you can use to create the main title or highlight the primary…
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Whether you call it AI, automation, machine learning or similar terms, PPC ad platforms are embracing and standardizing it. This…
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Getting your name and your content out there is no easy feat. But doing so can not only enhance your…
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What Is a Blog Post? A blog post is a piece of writing typically published on a website’s blog that…
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Although it’s still in beta testing, Google’s Search Generative Experience is reliably integrating a variety of high-quality images and other…
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