This post is the second in a six-part series outlining the fundamentals of building your first PPC account through Google…
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On June 30, 2022, Google officially sunset expanded text ads (ETAs), making responsive search ads (RSAs) the new default search…
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Should you get married or stay single? Have a child or not? Invest in SEO or PPC? Yes, that last…
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In this post, you’ll learn the pros and cons of SEO and PPC and which is better. SEO Vs. PPC…
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We’re diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how…
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There’s a way to spend less time managing your pay-per-click (PPC) ad campaigns while still getting a high return on…
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Which is better for business: SEO or PPC? Which one should you put your resources into? Truth be told, the…
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The pressure is on for marketing leaders as we round out the year. The directive is to end 2023 strong…
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Writing engaging ads for your target audience is instrumental for Google Ads success. In order for ads to be engaging…
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Why will people click on one ad – and not another? Lots of factors go into the decision. But among…
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