Every year, it seems like this year will be the biggest year of change for PPC management, especially for B2B…
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Trends and hurdles are already taking shape for all PPC marketers in 2024. Changes in the privacy and data landscapes…
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Running an effective PPC campaign for your client is one thing, but building a successful relationship with them can be…
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Pay-per-click (PPC) campaigns deliver quick and easily measurable results. But how do you put together a PPC campaign? And where…
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Regular audits of Google Ads and Microsoft Advertising campaigns are crucial for PPC marketers. Failing to do so can result…
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Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 –…
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Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights…
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Keyword cost is the amount you pay to the ad platform (like Google Ads) every time someone clicks your ad.…
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The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad…
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There are two main ways to increase your visibility through search: search engine optimization (SEO) and pay-per-click (PPC) advertising. When…
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