PPC

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key…

This year’s shopping season is unusually short. Instead of the normal four and a half to five weeks, we have…

Search engine optimization (SEO) is the process of optimizing your pages to rank in a search engine’s organic results. Pay-per-click…

Have you ever found yourself in one of the following situations? A stakeholder asks you the exact **** that you…

Pay-per-click (PPC) advertising on Google and Bing relies heavily on PPC keyword research. In this article, you’ll learn how to…

“Today, we’re announcing updates for Search ads query matching and brand controls.” It’s been a while since one sentence from…

Google may have pressed pause on their phasing out of third-party cookies, but the rest of us don’t have to.…

Pay-per-click (PPC) advertising has evolved quite a bit since it first began in the early days of the internet. Metrics…

Selecting the right keywords for your pay-per-click (PPC) campaigns improves your ad targeting. And increases your click-through rates and advertising…

Choosing the right pay-per-click (PPC) ad network is a core strategy impacting the success of your advertising campaigns. Each network…