What Is PPC Tracking? Pay-per-click (PPC) tracking helps you understand and measure the performance of your PPC marketing campaigns. You…
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Starting new client relationships can be stressful. You know very little about their business (since you just started working together),…
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Addressing the tension between running efficient paid search campaigns and driving business growth is crucial. While building paid search accounts…
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One reason pay-per-click (PPC) marketing is so challenging is there isn’t one right answer to any problem. When considering account…
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Pay-per-click (PPC) ads drive results quickly. But you need the best pay-per-click tools to implement an effective strategy and achieve…
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I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with…
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AI has emerged as more than just a tool—it has become a pivotal player in the professional world. My 2019…
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The digital advertising landscape is constantly changing, and a recent announcement from Google has shifted things yet again. On July…
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Reporting is a crucial part of paid media management for communicating results to stakeholders and informing optimization decisions. While there…
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If you’re an optometrist looking to increase your online presence and attract more patients, pay-per-click (PPC) advertising can be an…
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