Are you a law firm looking to increase your online presence? Pay-per-click (PPC) advertising may be an efficient tool for…
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It’s a fascinating time to be a marketer. The advent of AI and machine learning has changed the PPC game,…
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As digital marketers, we know that collecting accurate data is essential to the success of our PPC campaigns. However, with…
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Understanding macro trends is crucial for making informed decisions within your PPC account. This is why businesses must create a…
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Determining how much you should be compensated can be challenging, awkward, and sometimes even intimidating, as it requires balancing personal…
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Quality score is one of the few constants in PPC marketing. It is a score calculated by Google and Microsoft…
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To get results from paid search, you’ll need to deliver better campaigns and increase your bids, which drives costs up.…
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Google Analytics 4 (GA4)Setup Offer – £1000 +vat With the recent announcement that Google will be ending Universal Analytics in…
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Don’t forget, you can keep up with the In Search SEO Podcast by subscribing on iTunes or by following…
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