PPC

SEO News

Do your SEO and PPC teams need upskilling or reskilling?

If you looked over the agenda at SMX Advanced, held June 13-14, you probably spotted this trend: “AI” appears in…

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SEO

PPC vs. SEO: Choosing The Best Strategy for Your Brand

One of the most common questions in digital marketing is whether to invest in SEO or pay-per-click (PPC). SEO and…

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SEO News

A PPC marketer’s guide to retail media

Most people know that Amazon, Walmart and Instacart have paid search placements on their websites. However, you may not know…

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SEO News

3 simple PPC optimizations you may have overlooked

As PPC pros, we’re trained to look for new ways to optimize our PPC programs.  But in this quest, our…

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SEO News

Elevate your PPC with ChatGPT: The art of asking disconfirming questions

Have you tried to use generative AI in your digital marketing but found that it behaves more like “spicy autocomplete”…

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SEO News

Top 10 insights for SEO and PPC success in China

Over the last 20 years, I have implemented campaigns with hundreds of global businesses and learned about Baidu and other…

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SEO

Conversion Optimization for PPC: Delivering On The Promise From Ad To Landing Page – Ep. 310 via @sejournal, @lorenbaker

#seotips #seo #digitalmarketing #searchengineoptimization #seoexpert #seoservices #seomarketing #digitalmarketingtips #marketing #seotools #seoagency #seostrategy #contentmarketing #socialmediamarketing #google #digitalmarketingagency #searchenginemarketing #onlinemarketing #socialmedia #onpageseo…

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SEO

Conversion Optimization for PPC: Delivering On The Promise From Ad To Landing Page [Podcast]

Boost Your ROI with Actionable Insights on Streamlining the Click-to-Conversion Process Looking for some great PPC conversion rate optimization tips?…

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SEO

PPC Marketing Guide for Beginners (2023)

For years, countless companies have relied on PPC advertising to drive brand awareness and growth. However, in today’s world, PPC…

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SEO News

How Much Should PPC Management Cost?

After a three-month hiatus, we’re back! There were lots of really good questions, but this one from Phil of Trumbull…

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