PPC

One of the big complaints from PPC agencies and consultants is that the emails the Google Ads team sends do…

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“We want to hit {goal}. What should we expect to spend?” Whether in-house or at an agency, if you’ve been…

ChatGPT‘s Advanced Data Analysis, formerly known as Code Interpreter, has been a game-changer for many search marketers since its launch…

We have used machine learning and AI in our day-to-day optimization work to save time and improve performance. (Think automated…

As a PPC manager, nothing feels better than an account running smoothly. Campaigns are crushing their lead goal, even staying within…

Most digital agencies today are willing to hire beginner marketers. Unfortunately, many do not provide meaningful training on pay-per-click (PPC)…

How you provide performance reports or insights can impact the rest of your project.  If a client or boss doesn’t…

Code Interpreter in ChatGPT has been a game-changer for many search marketers since its launch in March. John Mcalpin has…

A poorly performing ad campaign is like pouring money down the drain.  To analyze and optimize your pay-per-click (PPC) strategy,…