PPC

Like it or not, the Google Analytics 4 migration deadline has come and gone. For someone who’s used Google Universal…

In any PPC campaign, the ultimate goal is to improve and deliver better results year after year. Ideally, trendlines in…

Lifetime value, or LTV, averages the total revenue generated by a customer during the entirety of your relationship. While the…

More and more companies are discovering the benefits of a well-run PPC program. PPC can be so much more than…

Having an effective pay-per-click (PPC) advertising strategy helps you increase sales, raise brand awareness, and differentiate yourself from the competition.…

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual…

PPC optimizations are critical to improve your paid search advertising campaigns’ performance. Before we get into our top tips, what…

Economic uncertainty and evolving employee preferences have transformed hiring dynamics. This makes recruiting top talent challenging for businesses and even…

As the PPC landscape continues to evolve, having the ability to predict future campaign performance is invaluable.  This article will…

PPC stands for pay-per-click. It’s a type of digital marketing where you pay each time a user clicks on one…