PMax

Google Ads has added a new segment option to the reporting for Performance Max assets groups. Some advertisers are seeing…

Google Ads announced a number of new features and updates to the ad platform this morning at DMEXCO in Europe.…

Google has rolled out a revised version of its official form for advertisers to request changes, in a move to…

Google announced new Performance Max reporting updates and asset generation and image editing expansions. “We’re adding asset-level conversion reporting to…

Google is rolling out new features to boost creative results and transparency in its advertising platforms, particularly for Performance Max…

While Microsoft has offered tools to import your Google Ads campaigns into Microsoft Advertising, including PMax import tools – now…

Google has updated the auction insights box within the Google Ads console for Performance Max campaigns. The update now shows…

Google is actively looking into improving brand safety controls for Performance Max (PMax) following a damning report by Adalytics. The…

Automation has been a focal point in discussions within the PPC community this year. Two noteworthy AI developments, Performance Max…

Google’s Ad Liaison, Ginny Marvin, posted a X/Twitter thread clarifying some of the confusion about brand safety controls & reporting…