Regular audits of Google Ads and Microsoft Advertising campaigns are crucial for PPC marketers. Failing to do so can result…
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If you work in marketing or SEO, looking at data is essential to your day-to-day. You’re probably analyzing performance to…
Read More »Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new…
Read More »LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. However, LinkedIn ad campaigns…
Read More »Since the arrival of GPT-3, content generators have multiplied the use cases for SEO. It seems a bi-monthly update to…
Read More »Pitfall #1: You Include Branded Keywords in the Mix Branded organic traffic is not SEO traffic. The navigational keywords related…
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